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Budget Allocation for Maximizing Viral Advertising in Social Networks
| Title | Budget Allocation for Maximizing Viral Advertising in Social Networks |
| Publication Type | Journal Article |
| Year of Publication | 2016 |
| Authors | Zhang, B., Z. Qian, W. Li, B. Tang, S. Lu, and X. Fu |
| Journal | J. Comput. Sci. Technol. |
| Volume | 31 |
| Pagination | 759–775 |
| URL | https://doi.org/10.1007/s11390-016-1661-3 |
| DOI | 10.1007/s11390-016-1661-3 |
